‘Our conversion rate of visitors using site search is up 50.20% and revenue from those visitors is up 54.78%!’
Shade Station is a UK-based designer sunglass, prescription optics and watches retailer. The company’s USP is that they have their own optical lab on-site, meaning they can glaze chosen frames in any prescription and have them with their customers the next day rather than having to wait the usual 5-7 days for online retailers. Shade Station has 3 brands (Shade Station, Glasses Station and Total Watches) each with websites in 37 countries.
Search is currently being used on www.shadestation.co.uk, au.shadestation.com and us.shadestation.com. Shade Station is the main brand and as such gets the highest traffic levels. Initially, they wanted to set up Spotler Activate’s search engine within the UK site to test its effectiveness and have since rolled it out to the US and Australian sites too, as these also receive significant enough traffic to warrant the investment.
‘Our search is now lightning fast and brings results that speak for themselves.’
– Jon Walden, Online Consultant Shade Station
‘I work as a consultant for Shade Station and look after all their online systems (websites, warehousing, epos) – I built them originally back in 2005 and have been working on them for Shade Station since. I’m regularly over in the Netherlands for another business I own, so working with Spotler Activate – a Dutch company – on this was really easy. I was able to come into their office and speak to the team when we were initially considering what to do.’
Before Search from Spotler Activate we used our own search we built into the website – it couldn’t find close match products and was much, much slower than using Search. Often results pages could take several moments to appear. Using this module means our visitors get accurate results immediately and it’s showing in the massive increases we’ve had in conversion rates from those visitors.
The great thing about Search is the ease of implementation. We received some great aftercare from the support team. They are very knowledgeable and quick to sort any issues out. Our search is now lightning fast and brings results that speak for themselves. I would highly recommend this solution to others – I’ve already recommended to several people I know who’ve been on the lookout for a better search experience on their site.’
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