Learn all about CDPs, personalisation and customer journeys with our inspiring content.
Spotler Activate is a solution that centralizes data from different sources and uses it to create optimized and personalized marketing campaigns.
Spotler Activate lets you manage your own data without using third-party cookies.
The higher the conversion rate, the more effective your marketing strategy. In this guide, you will learn more about strategies to increase your conversion rate.
Not only personalization, but also optimal search performance is essential for the perfect customer experience.
About how a CDP can help you turn your existing e-commerce data into valuable insights that you can use for new actions.
There are many ways to apply e-commerce personalization in your business strategy, starting with data. Learn the required steps.
We look at 5 ways to provide an attractive personalized online shopping experience. The result? Increased loyalty and more conversions!
How to develop a personalization strategy? And what role does a CDP play in it? In this blog, we’ll tell you all about it.
Customer journey management is a hot topic in the e-commerce world, and for good reason. We’ll show you how to effectively manage the customer journey.
Visualizing all the touchpoints your customers have with your company leads to the customer journey map. This is key in understanding your customer.
In this guide we help you achieve a complete overview of the customer journey through a CDP and extract the most important insights from it.
Want to map the touchpoints of the customer journey? McKinsey’s customer journey model helps you create a practical overview of all interactions.