Success Story: Fitwinkel & Search

About Fitwinkel

Fitwinkel is the specialist in fitness and martial arts equipment, sports nutrition, clothing and fitness accessories. They work every day with a clear goal in mind: achieving a fitter, more vital and healthier lifestyle for both consumers and companies. As a dealer of more than 100 major fitness brands, they match the suitable products with the corresponding nutritive and fitness-related services. They do this on their webshop, as well as at 6 physical franchises spread throughout the Netherlands. Fitwinkel is owned by Sporttrader.

Great results thanks to training

‘We had great results with Search, but with the optimisation sessions we had a greater margin of improvement. Our visitors can now find more relevant products for each search query, and of course this was noticeable in the revenue we made. Promotion rules and synonyms allowed us to offer customers a better journey. We were able to provide answers to their questions, redirect them to a relevant page or provide an alternative to articles they were looking for.’

But more importantly, the education from Spotler Activate had a long-lasting effect: ‘Now we can use Search more effectively, and independently. We are optimizing twice a week to get the most out of the search function. And when a question arises, Spotler Activate’s support is always there to help!’