Customer Data Platform

Collect data, connect all your sources and build personalised experiences that convert more visitors


Explore the possibilities

With our Customer Data Platform, you have complete control at your fingertips. We make everything transparent, and offer you the right features to optimise your data usage. The path to your better converting funnel starts here!

360-degree Customer Profile

Ultimate overview of all your customers

Spotler Activate gives you a crystal clear overview of all relevant data per customer. Who is the customer, what events have taken place, what customer phase is someone in? The fields can be fully customised, so that you immediately see only what you want to see. The customer profile combines CRM data with someone’s behaviour on the website. Everything neatly in one central place, how nice is that! Of course CDP is about groups, but often enough you want to zoom in on the customer level. Spotler Activate’s 360-degree Customer Profile makes it easy and effective.

Audience segmentation

Limitless possibilities, great convenience

With the rich spectrum of data points per customer, you can quickly build relevant target groups. You can do that with the acclaimed Audience Builder. The starting point for a group is often a shared event (e.g. viewed product group) or shared property (man, woman…). You are at the controls and the variables are endless. Thanks to the super clean interface it’s a piece of cake. You link actions to the groups. This can be done both on the website and externally; on the socials, in ads and mailings. Spotler Activate’s Audience Builder combines limitless possibilities with great ease.

Channel synchronisation

The magic happens when everything falls together

Synergy between channels is the holy grail in online marketing. Spotler Activate makes it easier than ever. With childlike simplicity you reach your target groups on the external channels. In this way, you can build comprehensive buyer journeys in no time, in which the channels connect seamlessly. The channel synchronisation in Spotler Activate is groundbreaking. That’s good news, because the magic happens when everything comes together. Discover for yourself what it means for your business. Check our integrations.

A/B autopilot testing

The only way is up… for those who test

Long live that good old gut feeling – in the end, marketing is also just a human job. But where the results of your genius ideas used to be somewhat estimable at best, now it can be measured to the nearest decimal point. Everything you can configure on Spotler Activate is equipped with fully automatic A/B testing. Moreover, you can let Spotler Activate test different options for you. It immediately shows you what works, what doesn’t work and above all: what works best. Our A/B Autopilot inevitably drives your conversion higher and higher, while you sit back and think about new and even better ideas. The dreamed-for collaboration between man and machine…

Realtime persuasion

The art of seduction

Whoever sells seduces, that is the nature of the game. But seduction has rarely been as potent as it is today, for those who use it well. With the Real Time Persuasion tools in Spotler Activate you get an arsenal of seduction techniques that would even make Cupid jealous. With these tools you communicate in real time with your website visitors.

For example how many products are (left) in stock, when the product they are viewing was last purchased, or that they just stumbled upon a rare bargain. We regularly see significant conversion increases, based solely on real-time persuasion.

Journey builder

Drag, drop, test, tweak – the joy of our one of a kind Journey Builder

Have you ever played with Lego? Then you will nostalgically enjoy our unique drag & drop Journey Builder. It allows you to easily drag all possible actions and features in the order you prefer. This way, you easily build insightful flowcharts around different scenarios. If desired (yes, you want that…) you can build in real-time triggers to external systems. Whatever you set up: Spotler Activate keeps track of how people react. This way you immediately see what works and you can make adjustments quickly. Tweaking has never been easier.

Product recommendations

For pleasantly surprised customers

Making accurate recommendations is core business for every retailer, whether they sell products or services. Spotler Activate takes finding and creating the right product recommendations to the next level. Using collaborative filtering, Spotler Activate shows how you reach maximum relevance, both in terms of products and phase of purchase or orientation. From matching products to alternatives, real-time on the website or via the external channels – everything can be arranged flexibly and can be measured perfectly. Count on pleasantly surprised customers.

Website personalisation

I see, I see… what you want to see – the power of personalisation

Spotler Activate contains the widest possible range of personalisation tools. This ensures that your website adapts to each individual visitor, depending on preferences, purchase phase or many other criteria. Meanwhile, you can A/B test everything you implement. Spotler Activate makes comparing both easy and insightful. With Spotler Activate YOU are in control.


Get the most out of your customer journeys

Spotler Activate Premium consists of additional smart apps that allow you to get even more out of your data. Think of segmentation options based on customer value, product splits, and the Meta Conversions API for direct data exchange between the CDP and Meta platforms. Moreover, you get an extra 33% of data storage for free.

Check our premium features

Ready for more conversions?

Book a demo and we will show you what our customer data platform can do for you.

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