Get the most out of your customer journeys
The RFM module is a powerful tool in Spotler Activate Premium that you can use to improve your marketing campaigns. The RFM module gives you in-depth insights into your customers’ purchase behavior, such as recency, frequency, and monetary value. These insights help you to determine which customers are most valuable and to target them with the right campaigns. The module also automatically categorizes your customers into segments, so that they are immediately available as target groups within Spotler Activate.
With the Conversions API, you synchronize real-time data from Spotler Activate to Meta and back. This leads to better visitor recognition and reaching larger audiences. This also increases the relevance of your advertising campaigns on Facebook and Instagram. In addition, this Premium API is a future-proof solution for first-party data. With this API, you comply with the GDPR and can continue to use customer data safely for advertising purposes, even when first-party cookies are not available.
Browser push notifications are small pop-up messages that appear on a visitor’s device when they have their web browser open, even if they are not actively engaged with your website. This makes it an effective way to reach customers at the right time and place with personalized messages. By leveraging the power of personalized and timely push messages, you can communicate more intelligently, drive conversions, and build stronger customer relationships.
Thanks to the CNAME Relay functionality, you can use your domain name to send push notifications via an external push service provider. By using your own domain name with CNAME Relay, notifications are sent from your own domain. This provides higher trust, resulting in a lower chance of being blocked by spam filters. By being able to send push notifications more easily and securely, this can lead to higher engagement and more conversions.
With Product Split, you can test different versions of a campaign to see which one performs best. This helps you to increase the conversion rate of your campaigns. Try out new ideas safely by doing targeted experiments with parts of your total product offering. With Product Split, you ensure that you can perfect the customer experience step by step.
Lifecycle is an advanced feature to organize, coordinate, and visualize your marketing touchpoints. It allows you to take full control over every customer interaction, on every channel. By gaining in-depth insights into the different phases in which your customers are in the funnel, you can more accurately align Spotler Activate with the unique needs and behaviors of individual customer groups. Based on this information, you can set up specific customer journeys, which can significantly increase the number of conversions.
Do you want to know more about our CDP and its features? Or do you have other questions? Schedule a demo without any obligation with one of our experts.